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CHRISTMAS 2026

Watch our evidence-led webinar on how hyper-local behaviour, regional nuances, and trusted media drive real advertising impact this Christmas.

Unpacking fresh research on UK adults, from early savers to last-minute planners, we’ll share actionable insights to elevate your briefs and help brands connect with the right audiences across digital, social and beyond during the festive period.

What we cover:

✔ What consumers are protecting
✔ Why regional behaviours matter
✔ Where consumer time and spend are actually going
✔ How a multichannel strategy cuts through
✔ How to leverage Reach’s 40m+ network to own the moments that matter

Your Hosts:

Monica Majumdar

Monica Majumdar

Client Strategy Director

Reach

Zoe Rivlin

Zoe Rivlin

Research and Measurement Director

Reach

 

WEBINAR

Sign Up To Watch

Fill in your details below to get access.

54%
of UK adults are actively rewriting their Christmas plans
£1,170
Average UK spend during the 2025 festive period

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“Christmas 2026 is defined by resilience, not retreat. Brits are protecting their non-negotiable traditions by trimming costs around the edges rather than cancelling, ensuring the heart of the season remains firmly at home.”
— Zoe Rivlin, Research and Measurement Director, Reach