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CHRISTMAS 2026

Despite shifting budgets, consumers aren't cancelling Christmas; they're 'trimming' it. People are finding smart ways to protect their non-negotiable traditions and ensure a festive season with all the trimmings.

With a monthly print and online audience of over 40 million, Reach connects you directly with local UK communities during the key festive moments that drive the season.

Backed by our LIVE framework (Location, Interests, Values, Engagement), we help your brand deliver high-impact, authentic experiences that keep you at the heart of smart festive spending and experiences.

 

 

WEBINAR

WHAT CONSUMERS ARE PRIORITISING THIS YEAR

Reach - Christmas Werbinar Teaser

What we cover:

What consumers are protecting
Why regional behaviours matter
Where consumer time and spend are actually going
How a multichannel strategy cuts through
How to leverage Reach’s 40m+ network to own the moments that matter

Your Hosts:

Monica Majumdar

Monica Majumdar

Client Strategy Director

Reach

Zoe Rivlin

Zoe Rivlin

Research and Measurement Director

Reach

54%
of UK adults are actively rewriting their Christmas plans
£1,170
Average UK spend during the 2025 festive period

Discover Christmas at Reach

Explore our research, watch the webinar on demand, and discover how to connect with 40M+ consumers this festive season.

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Webinar

What are consumers prioritising this year and how will it affect spending? Watch our webinar on-demand.

 

WATCH

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Research

Access our full report to discover why many are reprioritising when it comes to festive spending.

 

DOWNLOAD

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Advertising

Explore opportunities to connect your brand with festive audiences across the UK's most read news brands.

 

GET IN TOUCH

Download Research

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Our Brands

Explore our multichannel news brands.

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“Christmas 2026 is defined by resilience, not retreat. Brits are protecting their non-negotiable traditions by trimming costs around the edges rather than cancelling, ensuring the heart of the season remains firmly at home.”
— Zoe Rivlin, Research and Measurement Director, Reach