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CHRISTMAS 2026

Despite shifting budgets, consumers aren't cancelling Christmas; they're 'trimming' it. People are finding smart ways to protect their non-negotiable traditions and ensure a festive season with all the trimmings.
With a monthly print and online audience of over 40 million, Reach connects you directly with local UK communities during the key festive moments that drive the season.
Backed by our LIVE framework (Location, Interests, Values, Engagement), we help your brand deliver high-impact, authentic experiences that keep you at the heart of smart festive spending and experiences.
WEBINAR
What we cover:
✔ What consumers are protecting
✔ Why regional behaviours matter
✔ Where consumer time and spend are actually going
✔ How a multichannel strategy cuts through
✔ How to leverage Reach’s 40m+ network to own the moments that matter
Your Hosts:

Monica Majumdar
Client Strategy Director
Reach

Zoe Rivlin
Research and Measurement Director
Reach
Explore our research, watch the webinar on demand, and discover how to connect with 40M+ consumers this festive season.

Access our full report to discover why many are reprioritising when it comes to festive spending.
Explore opportunities to connect your brand with festive audiences across the UK's most read news brands.

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“Christmas 2026 is defined by resilience, not retreat. Brits are protecting their non-negotiable traditions by trimming costs around the edges rather than cancelling, ensuring the heart of the season remains firmly at home.”