By targeting users on social media you can engage a vast audience on a very personal level. But for something that appears so simple and accessible, it can be tricky to get right.
If you want to improve your social media presence we've pulled together 6 practical steps that will help you drive engagement and build an online community around your business.
Looking for a more in-depth introduction to using social media for business? Fill in the form to download our free 26-page Social Media Guide. We've also laid out some very useful resources below.