People aren’t expecting brands to go quiet.

The cost of living is one of the biggest challenges of our time, with its impact felt by virtually everyone.

There is little doubt that consumer behaviour is adapting to the current financial climate, and this has significant implications for brands and their marketing communications.

But do brands really have the credibility to make the cost of a living a central focus of their advertising?

Download our insight to reveal some of the challenges brands are facing, and how they can successfully communicate and empathise with audiences on this issue.